People with fair complexion desire to achieve dark complexion by tanning. Sunbathing is the most common way to tan. Other ways include tanning sprays and indoor tanning beds. Excessive obsession with tanning leads to compulsive desire to achieve and maintain tan body complexion. This is called Tanning Dependence or Tanorexia. It is a non-clinical condition characterized by release of endorphins producing euphoria after tanning.