If you experience troublesome itching, there are some things you can do that may help relieve it and prevent damage caused by scratching, including: patting or tapping the itchy area, rather than scratching it holding a cold compress, such as damp flannel, over the affected area to cool it down bathing or showering in cool or lukewarm water using unperfumed personal hygiene products avoiding clothes that irritate your skin, such as wool or man-made fabrics using a moisturiser or emollient if your skin is dry or flaky There are also medicines, such as antihistamines and steroid creams, that are available over the counter from pharmacies that may help relieve itching caused by certain skin conditions.